The name Aloha Shoyu was conceived to reflect our deeply rooted island heritage melded with our Japanese origin and to portray the company’s core values. The word Shoyu originates from Japan and is a term widely accepted in Hawaii which refers to Soy Sauce. Aloha, a term widely used as a greeting, also signifies important values in the Hawaiian culture, which includes kindness, unity, humility and perseverance.
Over the years our line has grown from only soy sauces, to include a variety of sauces, marinades, and vinegars to meet the changing and expanding needs of the consumer. It is with this attention to detail and dedication to our customers that Aloha Shoyu has captured over 65 percent of the market share in Hawaii.